The process can vary from person to person depending on age, hearing loss and cognitive function. Hearing loss tends to creep up on us gradually by deteriorating little by little year by year. This means that over time there are many sounds that you are not used to hearing from your ears but your brain doesn’t fully recognise as well. This is why it is advised to persevere with hearing aids to allow your ears and brain the time to adjust to a full range of sounds and get the best out of your life.